About Us

Our Vision
We believe in crafting more than logos and campaigns — we craft legacies. The world doesn’t need more noise. It needs more truth, more grit, and more vision.

“Where there is no vision, the people perish…”
— Proverbs 29:18, KJV

DownSouth was built on this principle. Without a God-given vision, brands lose purpose. People lose passion. Our goal is to inspire vision — in how we live, lead, and create — so the stories we tell don’t just sell... they matter.

Our Mission
At DownSouth, our mission is simple: to create bold, purpose-driven branding, media, and content that tells your story with heart. We believe every great business starts with a real story — and we’re here to help you share yours in a way that’s raw, southern, and unforgettable.

Meet The Founder: Riley Jaynes
Creative at heart. Teacher in spirit. Dog dad by calling.
After years of working with young people and learning the power of storytelling, I launched DownSouth to bring together everything I love — grit, faith, design, photography, and most importantly passion.

I believe marketing should be more than flashy trends — it should be rooted in meaning. Whether it’s a photoshoot at midnight or a brand concept for your small business, I want to help you create something real and representative of your values.